Today for tomorrow
Vitalis manages pension funds and wealth across three continents. Portugal, Mexico, Montreal — offices multiplying, clients growing, complexity compounding. Thirty-four years in the market. Real credibility. Real scale. But the brand looked like it hadn't been updated since the founders signed the first paperwork. The visual identity felt dated. The language was dense with financial jargon that even employees struggled to explain. And when you can't articulate what you do, you can't differentiate from competitors doing the same thing with the same words. The disconnect ran deep. Leadership knew who they were. The people doing the work every day? Less clear.
We started inside. Before worrying about how Vitalis looked to the world, we focused on how it felt to the people who were Vitalis. Internal campaigns. Simplified language. A way to explain pension funds and wealth management that didn't require a finance degree to understand. Then we gave them a line to anchor everything: Today for tomorrow. Three words that capture what financial planning actually is — present decisions for future security. Simple enough for anyone to remember. True enough to hold weight. From there, we rebuilt the visual identity. Twice, actually — the first evolution when we started, and a fresh facelift this year as the company prepares to acquire new entities. Brand architecture that makes sense across three continents. Positioning that separates them from competitors still hiding behind jargon. Five years in, we're still their brand partner. The work keeps evolving because the company does.
When we arrived, Vitalis had credibility but no clarity. Now they have both. Offices in Portugal, Mexico City, and Montreal. Consistent growth year over year. A brand architecture that scales with acquisitions. And employees who can finally explain what they do — because they understand it themselves. We're still writing the next chapter together.
