Ben & Frank
Ben & Frank
Lentes para ver(nos) mejor
Lentes para ver(nos) mejor
Credits
Client
Ben & Frank
Creative Direction
Alex Marin Monterrubio
Gilberto Hernández
Production
The Maestros
Director
Fuerzas Básicas
Production Manager
Johanna Monterrubio
Production Assistant
Merybeth Núñez
Lentes para ver(nos) mejor
As Ben & Frank prepared to enter Chile, it needed a campaign that could introduce the brand to a new country while broadening its audience in Mexico.
As Ben & Frank prepared to enter Chile, it needed a campaign that could introduce the brand to a new country while broadening its audience in Mexico.
We began with the everyday purpose of its product. Helping people see better. In Spanish, vernos means both seeing ourselves and seeing one another. That double meaning connected the personal act of choosing glasses with a wider idea of recognition and empathy. We developed the concept, manifesto, and script, and led the creative direction, with The Maestros handling production. The small shift to nos made room for the person wearing the glasses and the person standing in front of them.
We began with the everyday purpose of its product. Helping people see better. In Spanish, vernos means both seeing ourselves and seeing one another. That double meaning connected the personal act of choosing glasses with a wider idea of recognition and empathy. We developed the concept, manifesto, and script, and led the creative direction, with The Maestros handling production. The small shift to nos made room for the person wearing the glasses and the person standing in front of them.
Credits
Client
Ben & Frank
Creative Direction
Alex Marin Monterrubio
Gilberto Hernández
Production
The Maestros
Director
Fuerzas Básicas
Production Manager
Johanna Monterrubio
Production Assistant
Merybeth Núñez