Nature Hospitality
The founding team had a vision: hotel-level service in the middle of nowhere. The precision of hospitality, surrounded by nothing but sky and silence. The problem was the word everyone would reach for: glamping. Glamping used to mean something — a genuine fusion of comfort and wilderness. Now the word had been diluted into meaninglessness, slapped onto every campsite with a flush toilet and a dream. Vastū wasn’t that. But how do you explain what you are when the only available language has been ruined?
We stopped fighting the word and walked away from it entirely. If glamping was a crowded room full of people shouting, we built a door and left. On the other side: nature hospitality. Two words. A new category. No competition — because we defined it. Nature hospitality isn’t camping made comfortable. It’s hospitality taken somewhere unexpected. The service, the intention, the care — all of it intact. Just surrounded by forest instead of a lobby. From there, we built everything: the name Vastu (rooted in an ancient philosophy of harmony between space and nature), the brand identity, the experience design. A complete world for a brand that refused to be lumped in with the rest.
Vastū launches soon. The category is waiting.
