Provo Sans
Provo Sans
The inspirational source for resistance.
The inspirational source for resistance.
Credits
Creative Direction & Design
Alex Marin Monterrubio
Motion
Momo Lopez
The inspirational source for resistance.
From provocation to form.
From provocation to form.
The Provo movement emerged in Amsterdam in 1965 around figures including Roel van Duijn, Rob Stolk and Robert Jasper Grooveld. It brought anarchist politics into public space through street actions, publications and proposals for everyday life. Inspired by the movement’s posters, the placards carried during protests and its independent publications, we created PROVO SANS. The type family translates that spirit of public expression into tall, compressed letterforms with a powerful presence, developed in two distinct styles: SHARP and REBEL.
The Provo movement emerged in Amsterdam in 1965 around figures including Roel van Duijn, Rob Stolk and Robert Jasper Grooveld. It brought anarchist politics into public space through street actions, publications and proposals for everyday life. Inspired by the movement’s posters, the placards carried during protests and its independent publications, we created PROVO SANS. The type family translates that spirit of public expression into tall, compressed letterforms with a powerful presence, developed in two distinct styles: SHARP and REBEL.
After out study and research we concluded on an ultra-condensed display family shaped by a supplied lettering reference and the print culture surrounding Provo. Two expressions: the controlled contours of SHARP and the irregular edges of REBEL.
After out study and research we concluded on an ultra-condensed display family shaped by a supplied lettering reference and the print culture surrounding Provo. Two expressions: the controlled contours of SHARP and the irregular edges of REBEL.
Credits
Creative Direction & Design
Alex Marin Monterrubio
Motion
Momo Lopez