HBO Max
HBO Max
Con nosotrxs. Por nosotrxs. Para todxs.
Con nosotrxs. Por nosotrxs. Para todxs.
Credits
Client
HBO Max
Creative Direction
Alex Marin Monterrubio
Gilberto Hernández
Design
Mariana Alfaro
Alejandra Wabbit
Artist
Enrique Larios
Production Manager
Johanna Monterrubio
Production Assistant
Merybeth Núñez
Event Production
Gerardo Moia
Lighting & Sound
Kona Productions
Featured Artists
Lao Gabrielli
Ricardo Luévanos
María Conejo
Ricardo Garduño
Enrique Larios
Performers
Brolorizo
Eva Blunt
Margaret y Ya
Tom & Collins
House of Apocalipstick
House of Magdalena
Con nosotrxs. Por nosotrxs. Para todxs.
HBO Max already gave LGBTQ+ stories a place on screen. For Pride, the challenge was to carry that representation into a shared space.
HBO Max already gave LGBTQ+ stories a place on screen. For Pride, the challenge was to carry that representation into a shared space.
We developed Orgullo HBO Max, the brands first Pride celebration in Mexico as a more meaningful, collaborative experience—one that brought together LGBTQ+ artists, speakers, and performers. With the goal of amplifying the communities voices within Mexican culture.
We developed Orgullo HBO Max, the brands first Pride celebration in Mexico as a more meaningful, collaborative experience—one that brought together LGBTQ+ artists, speakers, and performers. With the goal of amplifying the communities voices within Mexican culture.
The visual identity was designed in collaboration with LGBTQ+ artist Enrique Larios, reinforcing the celebration’s purpose and allowing the creative power of the community to be front and center. Supporting the identity were illustrations of people embracing, pairing a vivid palette with HBO Max’s purple and carrying that sense of connection across the event. By centering local LGBTQ+ talent across the project, Orgullo HBO Max created a platform for self-representation shaped by the people taking part. Their work appeared throughout the experience, including printed books, pins, tote bags, installations, stage backdrops, and runway graphics. On June 23, around 1,000 people gathered in Mexico City for five hours of exhibitions, conversations, drag performances, DJ sets, and a voguing battle between House of Apocalipstick and House of Magdalena.
The visual identity was designed in collaboration with LGBTQ+ artist Enrique Larios, reinforcing the celebration’s purpose and allowing the creative power of the community to be front and center. Supporting the identity were illustrations of people embracing, pairing a vivid palette with HBO Max’s purple and carrying that sense of connection across the event. By centering local LGBTQ+ talent across the project, Orgullo HBO Max created a platform for self-representation shaped by the people taking part. Their work appeared throughout the experience, including printed books, pins, tote bags, installations, stage backdrops, and runway graphics. On June 23, around 1,000 people gathered in Mexico City for five hours of exhibitions, conversations, drag performances, DJ sets, and a voguing battle between House of Apocalipstick and House of Magdalena.
Credits
Client
HBO Max
Creative Direction
Alex Marin Monterrubio
Gilberto Hernández
Design
Mariana Alfaro
Alejandra Wabbit
Artist
Enrique Larios
Production Manager
Johanna Monterrubio
Production Assistant
Merybeth Núñez
Event Production
Gerardo Moia
Lighting & Sound
Kona Productions
Featured Artists
Lao Gabrielli
Ricardo Luévanos
María Conejo
Ricardo Garduño
Enrique Larios
Performers
Brolorizo
Eva Blunt
Margaret y Ya
Tom & Collins
House of Apocalipstick
House of Magdalena