Aublet
Aublet
Aublet
Aublet aims to support mental and physical wellbeing by reconnecting people with nature.
Aublet aims to support mental and physical wellbeing by reconnecting people with nature.
It began with four mushroom extracts and an ambition to make them part of everyday life. The founders wanted science to lead the story while keeping the products easy to understand. Before people could make them a habit, they had to feel comfortable trying them.
It began with four mushroom extracts and an ambition to make them part of everyday life. The founders wanted science to lead the story while keeping the products easy to understand. Before people could make them a habit, they had to feel comfortable trying them.
We approached Aublet as a contemporary fungi apothecary, bringing botanical knowledge and everyday care into the same frame. The name honors Jean Baptiste Christophore Fusée Aublet, the French botanist, pharmacist, and explorer. The reference connects Aublet to a history of scientific discovery, while the identity brings that perspective into the present.
We approached Aublet as a contemporary fungi apothecary, bringing botanical knowledge and everyday care into the same frame. The name honors Jean Baptiste Christophore Fusée Aublet, the French botanist, pharmacist, and explorer. The reference connects Aublet to a history of scientific discovery, while the identity brings that perspective into the present.
Credits
Creative Direction
Alex Marin Monterrubio
Design
Violeta Frenkel
Momo Lopez
Fernanda Lazo
Project Management
Gilberto Hernandez